About Us
Simple, stylish and locally-crafted apparel since 2025
Founder & Brand Director
Parul Prasad
Parul Prasad, the founder of SSWAI, envisioned the brand as a space where fashion becomes a powerful form of self-expression. With a deep passion for contemporary design and refined aesthetics, she set out to create clothing that feels intentional, confident, and effortlessly modern.
ESTABLISHED
2025
Driven by a belief that great design lies in balance, Parul focuses on blending bold silhouettes with thoughtful craftsmanship. Every collection reflects her hands-on approach—where fabric selection, fit, and detailing are carefully considered to ensure each piece feels both expressive and timeless.
For Parul, fashion is not about following trends but about creating garments that resonate with individuality and purpose. She believes clothing should move with the wearer, adapt to their lifestyle, and inspire confidence without compromise.
